First article in the SF Chronicle Why aren’t there more Puerto Rican restaurants in the Bay Area?

August 6, 2017

Chicharrones de pollo at Parada 22 in the Haight. Photo: Carlos Avila Gonzalez

I had been pitching the idea around for a year, why aren’t there more Puerto Rican restaurants in the Bay Area? I pitched it to several publications and if I wasn’t met with radio silence, it was a kind rejection. On a whim, I decided to pitch to the SF Chronicle. In December 2016, they asked if I could contribute a little something to their holiday food traditions piece. Based on that alone, it gave me the balls to approach them. And it paid off. They were totally into the idea and after some back and forth editing between myself and Paolo, the idea was in print June 2017.

It allowed me to reach out to the Puerto Ricans who I admire in the food industry. Those making a real change and doing things no one else is doing. I’m grateful that Manolo, Paxx and Alicia gave me the time of day because they’re all so damn busy. They’re all so damn talented.

READ IT!

No Comments

Leave a Reply